Are you aware of how differently serif and sans-serif fonts are treated by reader’s brain and how it affects readability, speed of reading and even the mood? Did you know that the sixty six character line (counting both letters and spaces) is widely regarded as ideal? Also, have you heard of “vertical rhythm” and how it can make long text look so much more appealing for a reader?
Here at the MMLC we do care about details (about those the devil is hiding behind). Details create new semantic dimensions and make your project resource “breathe”, “talk” and “live”.